Kravy is a brand of indulgent snacks and desserts made with lupin protein, an alternative plant-based source with more protein than any other legume. The project’s objective was to create a new brand around this powerful yet underexplored ingredient, developing a line of three products: waffles, ice cream, and cacao spread, together with their packaging.
Kravy redefines sweetness: it looks like dessert, feels like a treat, but nourishes like no other. With clean ingredients, free from ultra-processed foods and gluten, it offers a new way to enjoy indulgence without compromise.
The color palette of yellow, purple, and pink was chosen to reflect the natural transformation of lupin as it matures, while brown was incorporated to emphasize cacao products and the richness of chocolate.
The brand’s photography highlights indulgence through close-up shots, creamy textures, and natural lighting, creating an appetizing and modern look where the product is always the hero.
