Turi Tortillerías honors the purity of corn and the authentic flavors of Sonora. I developed the complete branding, from the strategic foundations to the visual and verbal universe, building a brand that combines tradition with modern design.
The identity uses a bold sans serif typeface, a palette inspired by cornfields, and natural textures to convey strength, authenticity, and quality. Photography in earthy tones highlights fresh ingredients and craftsmanship, while clean compositions reinforce trust and modernity.
The brand stands out as an aesthetic and contemporary tortillería, something uncommon in Mexico, elevating the everyday tortilla experience and connecting with families, new generations, and tourists. It celebrates what is natural, handmade, and truly Mexican, positioning Turi as a modern reference for authentic northern flavors.
Freelance branding | 2025
