MOVA is a brand created to empower women through high-tech activewear and functional accessories that offer stretch, comfort, support, and style. With an inclusive fit available in all sizes, MOVA adapts to every stage of a woman’s life. Each piece combines cutting-edge technology with superior quality to accompany every movement, ensuring confidence, flexibility, and comfort across diverse body types.
This project was designed by Melannie Espinosa, Clara Sánchez, and I, Carolina Rochín, shaping the brand from its creative concept and strategy to the development of its visual identity. MOVA was built to celebrate women’s inner strength while highlighting the uniqueness of every individual.
bau master's branding project | 2025
